This is Focus Nordic

Photo: Ole Henrik Skjelstad

Focus Nordic is the leading distributor of photo and video in Europe with more than 80 brands represented in 28 markets. We lead the industry forward and are dedicated to share knowledge and inspiration. Our estimated annual turnover is 65 million EUR.

With economies of scales across countries, languages, currencies and cultures, Focus Nordic efficiently represent a large number of manufacturers and brands within photo, video and optics in order to provide a wide extensive product range. With a centralized head office in Sweden covering logistics, product management, marketing, finance and IT together with local market expertise in our local sales teams, we cover all our markets locally as one.


Our mission

Our mission is to provide end-users with everything they need for an optimal photo, video and optics experience and to be the best partner for our manufacturers and suppliers by adding value to their brands with the highest possible brand visibility, brand awareness and market share.


Our vision

Our vision is to be number one in all markets where we are present in terms of revenue, earnings and reputation. We aim to be the most valued partner within photo, video and optics for our customers and suppliers by adding value to their business.

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