Oana Vedinaș is one of the distinctive voices of contemporary photography in Romania, known for the elegance and emotion of her work. Her journey began in 2008 with her family's first digital camera, capturing nature before discovering her true calling in portraiture. At just 18, she held her first solo exhibition at an art gallery in 2013, a defining moment that set the trajectory for her career.
A graduate of the West University of Arts in Photography, Oana opened her first studio at 23, transforming passion into profession. Her accolades include Maternity Photographer of the Year 2023, and her work has graced the covers of Art of Portrait (2018), Viva Magazine (2023), and Avantaje Magazine (2025). As a Nikon Z Creator since 2023 and founder of PhotoBusiness, Romania's first educational program for photographers focused on the business side of the craft, Oana is committed to elevating the industry.
Her portrait style lives at the intersection of fine art and femininity: minimal in form, rich in feeling. Every image carries a calm, editorial elegance where light is sculpted, poses are graceful, and emotion is ever-present. Her commercial work is fashion-forward and modern, with edgy precision balanced by clean intentionality. The result is imagery that blends high fashion with quiet sophistication, bold in concept yet minimal in execution.
Oana draws inspiration from good light, the kind that transforms everything it touches. From real emotion to distinctive features or products with stories, she translates these fragments into images that feel alive. Her dream projects include creating a full campaign for a major global brand displayed in Times Square, and photographing a cover for Vogue that captures the perfect blend of elegance, emotion, and artistry.
Her advice for aspiring photographers is clear: stay curious, consistent, and true to your vision. "Learn the rules, then experiment until you find your own voice. Don't chase trends, chase truth in your images. Growth comes from repetition, not perfection. And above all, stay consistent and never stop loving the light."
Discover more about Oana:
