Focus

Founded in Sweden in 1995 by Focus Nordic, the Focus brand draws on a deep Scandinavian design heritage. Its clean lines, honest materials, and attention to detail allow the photographs to speak for themselves. Every frame and album are designed in Sweden and produced by long-standing specialist partners who share the brand’s exacting standards.

Only first-grade materials enter the production line, and each piece is inspected item by item before it leaves the workshop. Albums carry a warranty of up to 20 years, underscoring confidence in lasting workmanship.

Frames and albums from Focus serve more than display duty. They build gallery walls, shape story-filled photo books, protect fine-art prints, and create thoughtful gifts that grow richer with time.

Sustainability

Responsible sourcing is integral to Focus ethos. A large share of the range carries FSC® certification (license code FSC-C211920), verifying that wood and paper come from responsibly managed forests where biodiversity, workers’ rights, and traceability are protected.

For products made primarily from alternative materials like metal, glass, or textiles, rigorous standards for material selection and responsible sourcing apply, including thorough supplier audits to ensure sustainable production.

By favoring durable construction over disposable trends, Focus reduces waste and encourages long product life.

Focus frames and albums present photographs with clarity, shield them from wear, and keep their colours true for years to come. Whether the picture shows an ordinary day or a landmark event, the print stays flat, safe, and ready to be shared long after it was taken.